Press release

For immediate release

Launch of the first guide on ethnic entrepreneurship in Quebec

« Business in the box »


Montreal, May 26, 2014 -Those looking for alternatives to starting a business can now rejoice. On June 11, Arnaud Segla, a consultant in project management and business engineering, will make available a practical guide Une entreprise ethnique en 40 heures and its English version, Business in the box on the site

Ethnic entrepreneurship is an immigration related phenomenon that exists in Quebec as well as in big cities in industrialized countries. Until now, many studies were done on entrepreneurship by and for ethnic communities, but there was no guide yet, in Canada, that offers teaching methods promoting the initiative of the entrepreneur.

“I wish to trigger some change in the communities that would give the opportunity for ethnic entrepreneurship to implement through the diasporas. I wish entrepreneurs would learn some business concepts and take advantage of the cultural wealth they bring to the Quebec and global economy” says the author.

This guide gives an easy access to anyone who wants to start a business, without having to do a traditional business plan, which can be sometimes challenging and demotivating. With a calculator, a pencil and a notebook, we are able to offer a service or product to the community!

In Business in the box Arnaud Segla favors a pragmatic approach to demystifying the various stages of business creation using simple tools. He adapted the theory and the content to the realities of the informal sector, allowing ethnic entrepreneurs to better understand the challenges they face and providing them with easily adaptable solutions. In addition, the non-technical language makes it a reference book, easy to read and accessible to all.

To download the guides :

About the author – Arnaud M.Sc., M.Sc. A., CAPM. is a Consultant in project management and business engineering specializing in ethnic entrepreneurship. He organizes and conducts professional activities and offers since five years now support to a number of economic actors in the achievement of their business projects.


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